 AWARENESS CAMPAIGNS
This division aims to conduct conservation campaigns, among specific target groups, that change perceptions, impact awareness and educate.
Our current campaigns include:
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Its basic objectives are;
- To build awareness among consumers of wildlife products so as to eliminate demand.
- To assist in identifying and promoting alternatives to the use of wildlife derivatives.
- To encourage celebrities to promote non-consumerism of wildlife products.
- To conduct advocacy and lobby politically to achieve wildlife conservation aims
- To target communities that poach, trade or consume wildlife resources and where appropriate to conduct awareness campaigns amongst them.
- To build a sense of pride in communities about local species and natural habitats through awareness programmes and mass media.
- To convince people at grass root level to adopt a lifestyle that does not pose a threat to the survival of endangered species and habitats.
 A campaign is defined as a full-fledged communication process, which is geared to meet the objectives of a specific conservation plan. A campaign could be an exhaustive and large one requiring considerable resources and time and covering a vast area. It could also be a localized, area-specific small campaign. The methods to implement the campaign activities are determined by the requirements of each specific campaign goal.
If you need more information about this programme,
please write to us at - info@wti.org.in |
